This holiday season, downtown Barrie transforms into a winter wonderland, thanks to help from Rotarians and our incredible community of sponsors. The Festival of Trees is a spectacular display of festive lights and beautifully decorated trees along Lakeshore Drive, bringing joy and cheer to all who pass by.
While most people may think the dazzling lights are a city effort, it’s actually the Rotary Club of Barrie that makes it all happen, in partnership with generous local businesses. Their sponsorship ensures that these lights shine bright throughout the winter season, from the moment they’re lit during the Santa Claus parade through to the spring. The twinkling lights can be seen daily by thousands of commuters, with 16,000 cars traveling along Lakeshore Drive every day—that’s over 1.7 million views of the sponsor signs over the course of the display!
The Festival of Trees is not just a visual treat—it’s also a powerful community initiative. The funds raised through this event help support the Rotary Club of Barrie’s charitable efforts, which focus on a range of community projects, including local literacy programs and more. As you stroll along Lakeshore Drive, you’ll see sponsor logos and information proudly displayed on signs that will be visible for a minimum of 110 days, offering tremendous exposure for all involved.
The Festival of Trees is a beautiful reminder of the power of community and the joy of giving. It’s not just about the lights—it’s about coming together, supporting one another, and celebrating the season with kindness and generosity. Whether you’re taking in the lights with loved ones or driving by on your way to work, you’ll feel the holiday spirit radiating from these twinkling trees and shining lights, all made possible by the Rotary Club of Barrie and our generous sponsors.
Darren Robinson, a fellow Rotarian, filmed the amazing light spectacle with his drone. You can watch a clip of that footage here.
Come see the lights, feel the magic, and be part of a wonderful community tradition. 🎄✨